The campus logo was designed as a simple, bold statement to work with the industrial structure of the campus signage, defining the campus. The campus signage incorporates elements from the old factory, reusing large piles and pieces of metal as structure for signage. Freestanding directional signs also serve as building identity markers and campus maps which incorporate dimensional blocks for added clarity. Building identities of painted metal were attached to existing metal canopies, preserving the original industrial aesthetic of the campus.